three Crucial Highlights From AxisWire’s 2019 Cannabis Trend Report


The third annual Cannabis Trend report from cannabis-centered newswire and PR platform AxisWire is out.

The booklet testimonials “the techniques in which the cannabis market is altering and disrupting market place paradigms,” according to AxisWire, which worked with The Green Marketplace Report on the document. 

Quantity Of Female Execs Falls More than 20% In four Years

In 2015, the percentage high-ranking positions in the cannabis market held by girls was 36%, according to the report.

Right now, that quantity is approximately 17%.

The report points to the introduction of institutional capital into the industry as a explanation for why new male executives may well be pushing girls out of leadership positions.

Workers in the industry as a complete are 38.six% female, a greater proportion than the quantity of female workers in each the tech and agriculture sectors. 

Even though the quantity of girls executives has drastically dropped, 2019 saw the incredibly initially cannabis corporation led by a female CEO commence trading on the Nasdaq — Akerna Corp (NASDAQ: KERN) and CEO Jessica Billingsley — as nicely as the initially female-led corporation to trade more than-the-counter to trade on the OTC — Item 9 Labs (OTC: INLB) and CEO Sara Gullickson. 

Additional Spending On Branding

The report highlights a developing have to have for cannabis firms to invest in branding efforts in order to stand out from the competitors.

Examples from 2019 incorporate Green Thumb Industries Inc (OTC: GTBIF) acquiring the luxury cannabis brand Beboe in an all-stock deal.

Cannabis luxury brand Coda Signature closed a $24.four-million round of Series A funding, and the luxury brand Canndescent announced it would invest $25.eight million to expand operations.

Tilray Inc (NASDAQ: TLRY) signed a $100-million income-sharing agreement with Genuine Brands Group in an work to leverage the latter’s established brand image by enabling ABG to market place and distribute Tilray goods.

Additional Investments In Manufacturing Gear

With the rise of sales and acceptance for cannabis-derived goods, the market has a developing have to have to create and purchase manufacturing gear.

Acreage Holdings (OTC: ACRGF) purchased cannabis manufacturer Type Factory in an all-stock, $160-million deal this year.

Tilray announced that it would add 203,000 square feet to its current facilities with a $32.six-million investment committed to expanding manufacturing operations.

Photo by Matteo Paganelli on Unsplash. 

© 2019 Benzinga does not present investment guidance. All rights reserved.


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