Minerva Canna of Oklahoma Tends to make Significant Strides in a Busy Industry


In ancient mythology, Minerva was the Roman goddess of wisdom, medicine, commerce, the arts, and war. In contemporary day Oklahoma, Minerva Canna honors their inspiration’s association with medicine, supplying cannabis as a organic option to assistance individuals handle wellness. 

To attain these individuals and succeed as a healthcare cannabis dispensaries in Oklahoma’s competitive market place, the ambitious retailer had to channel a handful of of ancient Minerva’s other attributes to come up with a winning method. With 5 areas in the state, a develop facility that supplies all their cannabis item, and the Canna Café—which bakes fresh edibles for their dispensaries, and for wholesale to other stores—the vertically integrated operation has swiftly grow to be one particular of Oklahoma’s healthcare marijuana dispensary good results stories.

How did they do it? Not by summoning the goddess of war, but by operating challenging at the straightforward factors: defining their dispensary vision staying correct to it executing properly believed-out techniques to remain ahead of the game and operating closely with cautiously chosen partners who share their values.

The Strategy 

Minerva Canna began back in the fall of 2018, shortly soon after the laws had passed in Oklahoma. “We had a vision and a enterprise program place with each other,” mentioned Justin Lund, VP, Enterprise Operations for Minerva Canna Oklahoma. “We laid out the enterprise program: this is exactly where we want to start off, this is exactly where we’ll go subsequent. We began our very first dispensary in Grove, Oklahoma, our second in Langley—which is exactly where our headquarters is, exactly where our cultivation requires location, and exactly where our kitchen is—then we opened Tahlequah, followed by Stillwater, and most lately added our fifth dispensary in Broken Arrow.”

It all came with each other swiftly, partly since Minerva didn’t get hung up on the inevitable obstacles. Portion of the program was to count on the unexpected and adapt.

“Obviously there’s stuff thrown at you that is absolutely new, and possibly you weren’t expecting,” Lund mentioned. “But these have been factors we understood have been going to occur, becoming a startup and this becoming type of a new market place right here in Oklahoma.”

The Vision

Minerva’s philosophy is that nature supplies the greatest medicine, and vows to bring Oklahoma individuals only the finest, most pure cannabis to handle their wellness. With that strategy, it is very important their clients know exactly where their cannabis is coming from. Vertical integration is important all Minerva’s cannabis is grown and processed at their personal Langley facility all edibles—cookies, chocolate bars, cheesecakes—are baked in their Canna Café. It is a straightforward, fresh strategy that is reflected in the clean appear of their dispensaries, and the consistency of their buyer service.

Minerva-Canna-Oklahoma-facility Minerva-Canna-Oklahoma-brownie

“Customer service is one particular of our top rated priorities,” Lund mentioned, explaining Minerva’s commitment to educate and accommodate all assortment of individuals. “Edibles, for instance demand a lot extra education from what we’ve noticed, creating certain our individuals are dosing properly and following the suggestions we lay out on our packaging. Edibles can be a distinct animal for a lot of our individuals they lean on us to present them with as significantly facts as probable so they’re comfy working with that as medicine.”

Hand in hand with guiding new individuals, recognizing familiar faces and one of a kind segments is a huge portion of Minerva’s buyer service model. Essential to that is the use of loyalty applications. “We are heavily involved with veteran discounts,” Lund explained. “We’re huge supporters of our military and our troops. We’ve got our loyalty rewards plan by means of Cova.”

The Values

Minerva connected with Cova POS early in the course of action in a huge way. The two startups—at the time—both completely embraced the important pillars of buyer service and business compliance. “I believe that is one particular of the motives we fall in line so properly with Cova,” Lund mentioned. “We’ve noticed the buyer service on their finish, and it straight away helped blend that partnership. How we get treated with Cova is how we count on to treat our individuals. Client service is really huge for us.”

“Cova’s response time is wonderful,” Lund mentioned. “If there’s an challenge or a glitch or anything, which just takes place with all technologies, we choose up the telephone, we straight away get a tech, and they operate by means of the challenge. Virtually 100% of the time we can repair it proper on the spot. If not, they get with the tech group and the challenge is swiftly resolved.”

Along with Cova’s service and help, it was the cannabis dispensary POS provider’s compliance-very first strategy, and capacity to retain stride with Oklahoma’s evolving healthcare marijuana regulations that that attracted Minerva. “We’ve spent a lot of revenue and a lot of time creating certain that we remain up to date with Oklahoma compliance,” Lund mentioned. “Which is a operate in progress on their finish as properly, so there’s a lot of moving components when it comes to that. Compliance is a huge portion of our company’s values.”

Study extra about what Cova can do for your cannabis retail shop by scheduling a absolutely free demo nowadays.




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