WASHOE CITY, Nev. — Ed Alexander had a vision.

A fourth generation Nevadan, cannabis activist and Deadhead, Alexander had dreams of opening a dispensary in his household state that was “warm and inviting,” championed the performing arts and propped up regional nonprofits. What’s far more, he wanted a facility that enabled him to develop marijuana on web-site.

Due to the size of his vision, Alexander, a Spanish Springs resident, knew discovering space to plant a facility in Reno or Sparks would be subsequent to not possible. So he discovered a patch of land in Washoe Valley, tucked involving Reno and Carson City, at 275 US-395 ALT, in New Washoe City.

Years later, on Oct. 26, 2018, SoL Cannabis came to fruition. Much more than a dispensary that sells cannabis items, SoL homes a greenhouse, industrial kitchen and extraction lab.

SoL’s greenhouse, exactly where it grows 30 strains of cannabis, is viewable from inside the lobby location of its eight,000-square-foot dispensary.
Photo: Kaleb M. Roedel

In reality, if you have ever wanted a window — actually — into Nevada’s budding cannabis business, appear no additional than SoL.

Acquiring A PEEK

The eight,000-square-foot dispensary involves a lobby location with a wall of windows, providing prospects expansive views of the 30 strains of marijuana increasing in a 25,000-square-foot greenhouse. Furthermore, SoL’s extraction lab and kitchen are surrounded by glass, providing guests a view of how their items are created.

“Our mantra is about total transparency,” says Alexander, gazing at his crop of sun-kissed cannabis plants on a Monday morning in late October. “We want persons to see it is just a plant that is getting cultivated beneath the sun in organic soil.”

All told, Alexander and his group lobbied the state of Nevada for roughly eight months to let viewing windows into the facility’s cultivation and production spaces. It is about as up-close-and-individual as cannabis buyers can get with a legal develop operation in Nevada — or anyplace, according to Alexander.

SoL’s greenhouse has the capacity to create in excess of three,000 pounds of marijuana annually, mentioned owner Ed Alexander.
Photo: Kaleb M. Roedel

“From our standpoint, we fully grasp that not a lot of persons have noticed cannabis getting cultivated,” mentioned Alexander, noting the greenhouse has the capacity to create in excess of three,000 pounds of marijuana annually. “That’s the purpose we lobbied the state to let us to place the windows in spot. When persons come down, they’re capable to see the plants increasing in front of them that they might finish up at some point consuming.”

SoL’s use of a greenhouse was also fueled by the company’s commitment to getting “good stewards of the land,” mentioned Alexander. He added: “We think that with the complete spectrum of the sun, you get a larger high quality item, and you have a a lot reduce environmental footprint.”


Inside SoL’s open and spacious dispensary, an array of items — flower, pre-rolls, edibles, cartridges, CBD tinctures and far more — hang on walls, sit on shelves and lie beneath glass.

SoL prides itself on working with organic sunlight and organic soil to develop its marijuana, master grower Ed Alexander mentioned.
Photo: Kaleb M. Roedel

To simplify the purchasing expertise, SoL labels every item with 1 of 4 distinct icons: Charge (sativa), Compose (sativa dominant hybrid), Connect (indica dominant hybrid) and Calm (indica).

Considering the fact that opening a year ago, SoL’s client base has grown about 25 % every month, Alexander mentioned.

“We have persons that travel from as far away as Elko,” Alexander mentioned. “We have prospects from 21-year-olds to 90-year-olds … we’re a really inclusive atmosphere.”

SoL’s spacious dispensary is open Monday-Friday, 10 a.m.-7 p.m. Saturday, 10 a.m.-eight p.m. and Sunday, 10 a.m.-six p.m.
Photo: Kaleb M. Roedel

Alexander mentioned SoL prides itself on getting “very medicinally-minded” and creating its prospects really feel “more informed about cannabis” when they leave.

‘A Neighborhood CENTER’

Inside SoL, the company’s connection to music is also on show: guitars signed by the Grateful Dead’s Bob Weir and nation music legend Willie Nelson on the walls Dead-inspired swag on shelves an a two,500-square-foot deck outdoors that holds a summer time music series.

Furthermore, in September, SoL designed a musical instrument drive for O’Brien Middle College in Stead.

“We think that cannabis and the performing arts stroll hand-in-hand,” Alexander mentioned. “What we want to make it far more of a neighborhood center that just so takes place to supply marijuana and CD items. We’re genuinely attempt to modify the perception and some of the stereotypes related with the business.”

SoL, which opened in October 2018, celebrated its 1-year anniversary with its second annual Harvesfest Oct. 26-27.
Photo: Kaleb M. Roedel

To that finish, Alexander mentioned SoL tries to bring in a regional nonprofit to highlight just about every Saturday for the duration of its music series. In the previous, SoL has promoted nonprofits such as the Higher Fives Foundation, My Hometown Heroes and For the Little ones Foundation, amongst other people.

“We’re attempting to be conscious capitalists,” Alexander mentioned. “We want to make positive that as we advantage from this platform, the regional neighborhood positive aspects and the nonprofits advantage. It is a platform exactly where nonprofits can spread their message.”

WHAT’S Subsequent?

Lately, SoL celebrated its 1-year anniversary by hosting its second annual “Harvestfest,” an occasion for these 21 and older that integrated reside music, meals and far more, in late October.

SoL, advocates of the performing arts, has a two,500-square-foot outside deck exactly where it holds its summer time music series.
Photo: Kaleb M. Roedel

With a year in the books, Alexander mentioned he has even grander plans for the Washoe Valley dispensary.

“As we move forward, we’re going to concentrate on combining entertainment with a culinary expertise with the cannabis expertise,” he mentioned. “Similar to a vineyard in Napa. We want persons to have an all-encompassing expertise as opposed to just a transactional expertise.”

Initially, the state of Nevada has to OK cannabis consumption lounges, which will not occur for at least two years. In June 2019, the Nevada Legislature adopted a bill that delays the opening of any legal cannabis venues till at least July 2021.

Nevertheless, Alexander feels the evolution of Nevada’s rapid-increasing cannabis business will lead to lounges at some point getting permitted in the Silver State “hopefully in the not also distant future,” he mentioned.

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