Juul’s Mint Flavour Has Now Been Rated as Young People’s New Favourite


In 2018, Juul Labs Inc. had announced its plans to cease promoting most of its flavoured nicotine liquids at bricks-and-mortar shops. The e-cig manufacturer had stated that it would preserve on promoting menthol and tobacco-flavored merchandise in shops, and that all the other flavours would stay out there for sale on its web page, which has age-verification controls.

Mint was the most common flavour amongst 10th- and 12th-graders.

On top of that, most likely in response to final month’s announcement by the Trump administration that all flavoured vaping merchandise will be banned, Juul has lately also stopped promoting its flavoured pods on its web page, leaving only its mint and menthol flavoured nicotine pods out there for sale.

“We continue to evaluation our policies and practices in advance of FDA’s flavor guidance and have not created any final choices,” stated Juul spokesman Austin Finan in a statement. “We are refraining from lobbying the administration on its draft flavor guidance and will totally assistance and comply with the final policy when efficient.”

Information about flavour preferences

Nonetheless, new investigation is now indicating that mint is the new favourite flavour amongst teens. Analyzed information have shown that it is the most common flavour amongst 10th- and 12th-grade Juul customers and the second most common amongst eighth-grade customers.

Published in the Journal of the American Healthcare Association, the newly released information begs to query when once again irrespective of whether banning flavours is even required. One particular of quite a few new research, which analyzed the responses of more than 19,000 students who responded to this year’s National Youth Tobacco Survey, pointed out that the improve in vaping mint- or menthol-flavours has enhanced “to levels close to that of fruit-flavored e-cigarettes.”

Meanwhile, a nationwide ban on flavoured vaping merchandise, is becoming finalized by the Trump administration and will most likely be announced in the coming days.

The nationwide flavour ban

Final September, the Trump administration had announced that plans to ban flavoured vaping merchandise have been underway. Subsequently, final month Well being and Human Solutions Secretary Alex Azar, confirmed the plans, when in response to an announcement by Juul that it would cease promoting the flavoured merchandise, he stated that this move would not have an effect on the administration’s plans in anyway. “We want something that is desirable to little ones to not be out there for little ones,” he stated, “It does not cease what the president and I are functioning on.”

To this impact, according to sources familiar with the strategy, the imminent ban is anticipated to apply to all flavours with the exception of tobacco and menthol flavours, as till now officials believed that the latter two flavours are the least favoured by minors and a lot more common amongst adults.

Study Additional: Industry Watch


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